Reinvigorate Your Media Outreach
With so many books published each year, it seems like people only care about new books. For a lot of media, that’s true; it’s why so many outlets have such strict guidelines when it comes to submitting books for possible review, or pitching to media.
The major book review journals—Publishers Weekly, Kirkus, Foreword Reviews, etc.—all have strict pre-publication submission guidelines, but they all also have a backdoor: PW’s Booklife, Kirkus Indie, and Foreword Clarion are a few examples. These secondary options do not restrict the potential for review based on the book’s release date, and as such, already-released books can be submitted for review. In the case of Kirkus and Foreword, these options are paid for and therefore guarantee a review for your book.
A new book review—particularly a positive review—is a great way to bring new attention to an existing book, whether that’s new outreach to booksellers or librarians, consumers, or media.
Cut It Up
Before it was a movie, and before it was published by Random House, The Martian was a serialized work of fiction. Serialization is the latest trend in storytelling, from the Serial podcast to Serial Box (an online platform for serialized fiction), entire business models are cropping up around the idea of leaving the reader hanging, and it could be a way to find a new audience for your narrative.
And it’s not just linear storytelling that you can apply parts of your book to. Services like Slicebooks exist to cut up your work to sell on different platforms, in collections and more.
Just because your book is no longer new doesn’t mean you’ve squeezed it dry. Launch is just one part of a book’s life, and the ideas above are just a few ways you can create an income longtail for yours.
I’m just saying. Need help breathing new life into your old book, call us at 866-599-6270.
To Your Success,