A sneak peek into the purchase practices of avid readers
When you decide to make a purchase in this technological age, you probably start with the reviews. If you are familiar with Angie’s List, you're familiar then with the concept. Their entire platform is based on user reviews that culminate into grades for each company. It is a great concept and one that many rely on. Recommendations for goods or services at your fingertips can save both time and money. Consumers want to save both.
So, the question becomes: How do you make book reviews work for you? Let me share two ways.
As an author, your book(s) are probably available for sale somewhere online.
First, If they are sold on Amazon for example you can login and see what consumers are saying about your book. Newcomers looking for a new book will probably check those ratings before deciding to spend their money on a new book.
I am both an avid reader and frugal consumer. I have no desire to waste any of my money on any books that are not good reads. For me, reviews can make or break a book reading experience. Consider this, if everyone else says the book is not good, I am not inclined to purchase it just to see if I will have a different experience.
Secondly, you have no ratings, it is a good idea to reach out to your fans and ask them to rate your book. These ratings will also help with visibility and help drive more sales. Also, you can share those ratings on your fan pages in order to garner support and additional sales.
If your goal is to sell more books, this is a great opportunity to refresh the traffic and try to regain any lost momentum from launch.
Give it a try and respond to us letting us know how it went for you.