1. Be consistent: Whatever you do, do it consistently. So often indie authors try to do more than their time and bandwidth allow. Fix this by picking the things you know you can do consistently and forgetting the rest. Trust me, you will make greater strides if you remain consistent in your efforts.
2. Price your book to sell: How does your book stack up to its competitors? Your book should be priced competitively to sell well.
3. Do an eBook promotion: You really can’t do too many of these – and you don’t need to give away your books for free all the time. Even discounting your book by $1 can generate a big surge in sales.
4. Refresh, repackage, or reboot your older books: As your older books continue to age, consider refreshing your bookshelf by re-releasing older books, or even breaking older books into smaller ones and creating a new bundle.
5. Get creative: Now more than ever, we need to get creative with our book marketing efforts, whether we’re pitching to bloggers and media or working on our social media. Consider using any and all book tie ins, no matter how off the wall. One example that I’ve used before is how I used a presidential election to make a romance novel into a bestseller.
Take some time and consider these options and know there are many others. But you have to start somewhere. We exhaust our family and closest friends when we release the book. So, we have to capture the eyes and attention of others to help us share our message to a greater audience. Deciding what you want to do and giving it a try is a good way to get started on your roadmap. With a roadmap in place, you’ll stay focused and on task with your book marketing efforts… and maybe just maybe you’ll have the next bestseller!
Republished with permission Penny C. Sansevieri, Founder and CEO Author Marketing Experts, Inc.