Book Sales Stale? Speaking engagements non-existent?
Well it is time to TALK IT UP! What is talking it up? Well I'm a reader. I am the kind of customer that you are trying to reach. When I find out that one of my favorite authors is launching a book I am getting in line! I start checking the library, Amazon and other places.
How do I find out about new books? Well straight from social media! I follow publishers and authors. The authors I follow are always sharing their writing processes, photos, launch dates, WHERE you can find their books, pictures of them in stores where they found their books on the shelves or videos or their book search, etc. Many of them share a little bit about their personal lives too. They become REAL PEOPLE to me. I personally want a book written by a real person vs a person only in it for the money.
What else makes them real to me? Many of them respond to requests and questions online. They even ask the US THE READERS what we would like to see a character do in an upcoming book. We can even ask questions for our book clubs to help end a debate.
What kinds of authors do I not support? Personally I am not a fan of authors that use profanity to express themselves. I feel like the dictionary has enough words to choose from. Also I avoid authors that PUSH their books like used car salesmen. I need to know HOW I will benefit from reading your book. Yes I’m looking for little nuggets in every book I touch.
So, now you know what we avid readers are looking for. Hope it helps.