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Are you in a Funk? Get out FAST!

2/18/2016

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5 Simple Tricks to Change Your Mood and Take On the Day

Do you ever find yourself in a funk? I sure do. Once I was on the road, preparing to deliver a speech. I love speaking, but I was experiencing an unusual amount of distraction and self-doubt. Most people wouldn't think I have times like that. 

I had about an hour before I went on stage. So, I decided to call my husband, Brian.

My Call for Help

He instantly knew I wasn’t in a good place. (This is one of the many benefits of long-term marriage. My husband can read me like a book.)

“Okay,” he said after listening to me whine for a few minutes. “I want you to hang up and go turn up your music and jam. Call me when you are done."

I was tempted to blow him off, but I knew in my heart that he was right. I needed a big shift in my emotional state. And it wasn’t going to just happen. I needed to do something.

So I got out my favorite praise CD and turned up! I danced, sang and had a time with myself. My own personal concert!

When I called him an hour later, everything had changed. My emotional state had shifted — dramatically. I was focused, alert, and upbeat. I had a can-do attitude.


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Is Your Sale Stale?

2/4/2016

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by Stephanie Bauchum

Your social media followers aren’t there to be sold to; they want to be engaged and entertained. But you’re focused on selling your book. Where do you draw the line?


“Buy my book! Buy my book! Buy my book!” After a few emails, blog posts, and tweets sounding like that, even your grandma’s going to stop paying attention to what you have to say.
 
A sales pitch, no matter how you dress it up, sounds like a sales pitch. And who likes being sold to? Premium cable channels and the DVR industry have been built on the premise that nobody wants to watch commercials.
 
The same is true for social media updates; fans and followers who have chosen to follow you and see your posts are like everybody else: they don’t want a sales pitch. They want to be engaged. They want to be entertained. They want to get to know you.
 
But wait – you’re not here to make friends. You’re focused on selling your book. A lots of books, if you can help it. So where do you draw the line? How do you sell without “selling?”
 
For starters, cut the gimmicky advertising techniques. There’s a much better way.

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