Earlier this month Michelle was interviewed by Michael Persaud.  Click the link below to listen to the podcast.  Enjoy!


In this episode we talk about how a church can produce helpful content beyond sermons to serve those they are trying to reach.

How Publishing Can Build Your Church's Brand with Michelle Gines



Michelle Gines is a book publisher and she unpacks the publishing process. Churches can produce helpful content in various ways including e-books, videos, and in emails, which can grow their audience beyond the walls of the church.






Notes:

• The first step to writing a book is decide what you are going to write about
• The second step is to get all your information together
• You must decide what you want people to get out of the book once they finish so you have an end goal
• Michelle talks about how pastors can turn their sermons into books.

​
​How Publishing Can Build Your Church's Brand with Michelle Gines

Purpose Publishing has been selected for the 2016 Best of Grandview Award in the Book Publisher category by the Grandview Award Program.



Each year, the Grandview Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Grandview area a great place to live, work and play.
 
Various sources of information were gathered and analyzed to choose the winners in each category. The 2016 Grandview Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Grandview Award Program and data provided by third parties.





 About Grandview Award Program
 
The Grandview Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Grandview area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.
 
The Grandview Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community's contributions to the U.S. economy.

by Stephanie Bauchum

Social media marketing doesn’t always play to most writers’ strengths, but having a plan and a goal can help you effectively market your book on Twitter.
Looking to market your book on Twitter but not sure how to begin? Here are nine things to consider.
 
1. Be a thought leader

You don’t always have to come up with original content to establish yourself as a thought leader. Tweet links to current news in your industry to keep your followers up-to-date and show you know what’s going on outside your own four walls.

You should also Tweet content that makes you look smart and well-connected. If you have members of your team who are considered industry experts, give them some Twitter love when they speak at conferences, publish an article or blog post, or get recognized for an award.

Beyond Twitter, writing a guest post on a highly trafficked blog is a great way to garner some free company publicity and position yourself as a thought leader.

2. Engage your audience

Twitter is a two-way conversation: it is not meant to be your personal megaphone. If someone on Twitter mentions you or your book in a tweet – positive or negative – try to respond in real time. It’s a chance for you to show you’re involved and that you care.

3. Show some personality

Nobody wants to read a bunch of dry robotic tweets. Create a personality for you and your “brand” and give it a voice. If you have multiple people manning your Twitter feed, make sure they all know what you’re striving for and that they remain consistent with that voice. The trick is to bring the personality without allowing things to get personal.

4. Drive traffic to your content

If you’re not using Twitter to drive traffic to your content, you’re really missing the boat. You can promote the same piece of content multiple times by changing the text in the tweet and scheduling posts in different time zones. Try using the #ICYMI (In Case You Missed It) hashtag on recycled posts so people know they’re not new.

5. Scout other authors

See how other authors are using Twitter and scout what people are saying about them by searching their name, titles, and any hashtags they use regularly.

6. Keep it to 120 characters or less

There’s nothing more frustrating than trying to retweet a tweet that uses the full 140 characters allowed by Twitter. Bear in mind that Twitter adds your Twitter handle, an “RT,” a space, and a colon when someone retweets. If you keep your tweets to 120 characters or less, you’ll maximize your chance of a retweet.

7. It’s not all about you

Your content and books are awesome, but please don’t tweet about yourself ad nauseam. Your Twitter feed needs to tell a story when someone reads through a week’s worth of tweets. Make sure that story isn’t all about you.
 
8. Schedule for all time zones

Just because you’re awake at 7 am on a Friday, doesn’t mean the rest of the world is. Be conscious of who will see your tweets, and at what time. Use a good organizing tool to help you schedule tweets in all relevant time zones – and for goodness’ sakes, don’t schedule five tweets at the exact same time!

9. Pin a tweet

If you have a specific tweet that’s generating a lot of engagement, or you want to be sure anyone who visits your Twitter page sees a specific tweet, you can pin that tweet to the top of your feed. Find the tweet you’d like to be featured, click on the three dots (ellipses in the bottom right corner of the tweet), and choose “Pin to your profile page.” Refresh your page and voila! That tweet is now pinned to the top of your feed.