6. Do more videos: Let’s face it, video is big and only going to get bigger in the New Year. If you don’t have a YouTube channel, you may want to grab one and repurpose any of your social media videos and put them on YouTube!
7. Develop Superfans: Make your fans feel special. Maybe you want to create a VIP reader group on Facebook where you give them early access to books, gift card promos, contests, and exclusive content.
8. Start an email list! It’s a great way to stay in front of fans and on their radar. Consider including a letter in the back of your book that invites your readers to join. Or, offer a free copy of your book for your email subscribers and run ads on Goodreads, Twitter, and Facebook!
9. Network with other authors: Join online groups, go to writer events, or join local author groups. Networking with other, similar authors is not just good business, but it can help you brainstorm new ideas, and most likely expand your knowledge!
10. Host an event at your library: While bookstore events can be great, libraries are often big, missed opportunities to connect with serious readers.
So take some time to review these ideas and factor them into your marketing plan. If you haven’t built one yet, it’s time to get started! With a roadmap in place, you’ll stay focused and on task with your book marketing efforts… and maybe just maybe you’ll have the next bestseller!
Republished with permission Penny C. Sansevieri, Founder and CEO Author Marketing Experts, Inc.