Every business owner knows that the key to success in business requires making money. If you’re not making money, you won’t be in business too long. So, in order to do that, you’ll need customers, and to get your customers, you must market and promote your products or services.
And though it sounds simple enough, marketing – especially on a low budget – can be a challenge. Because it’s a necessary component of your business, you’ve got to get it done. Luckily for you, there are a myriad of ways to get the word out about your company. Here’s 2 low-cost, and potential high upside ideas.
1. Keep Abreast of What Customers Want
It’s much easier to market to your audience effectively if you know what their chief concerns and desires are. That means staying on top of what’s important to your customers. When you stay current, your customers will find what you are offering to be more relevant and are more likely to purchase something.
2. Take Advantage of Current Events
Real life incidents can be a great a way to turn something topical into marketing genius. Here’s an example: Remember what happened during the 2014 Super Bowl blackout. Well, Oreo Cookies immediately tweeted an image with an Oreo on a black background tweeting “you can still dunk in the dark.” Within a day, the image received nearly 15,000 retweets. Key point: Keep your eyes open for opportunity during current and big events for marketing opportunities.Pretty cool, huh? I know. SO, go give it a try. Look up the next current event and plan to look for something you can tie your product, business or service to and give it a tweet. Tell me how it goes.
To Your Success,
MG
And though it sounds simple enough, marketing – especially on a low budget – can be a challenge. Because it’s a necessary component of your business, you’ve got to get it done. Luckily for you, there are a myriad of ways to get the word out about your company. Here’s 2 low-cost, and potential high upside ideas.
1. Keep Abreast of What Customers Want
It’s much easier to market to your audience effectively if you know what their chief concerns and desires are. That means staying on top of what’s important to your customers. When you stay current, your customers will find what you are offering to be more relevant and are more likely to purchase something.
2. Take Advantage of Current Events
Real life incidents can be a great a way to turn something topical into marketing genius. Here’s an example: Remember what happened during the 2014 Super Bowl blackout. Well, Oreo Cookies immediately tweeted an image with an Oreo on a black background tweeting “you can still dunk in the dark.” Within a day, the image received nearly 15,000 retweets. Key point: Keep your eyes open for opportunity during current and big events for marketing opportunities.Pretty cool, huh? I know. SO, go give it a try. Look up the next current event and plan to look for something you can tie your product, business or service to and give it a tweet. Tell me how it goes.
To Your Success,
MG
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