While I mentioned it wouldn’t hurt to have some serious cash to throw behind your promotional efforts, nowadays savvy and motivated authors can spread the word about their books in really effective ways for cheap, or even free! I will be back next week with another 5 ways to promote your book on a budget. Here’s the second five tips in this 3 part series of promoting your book on a budget:
6. Do radio interview, and lots of ’em- Getting radio exposure might sound daunting, but there are countless internet, community, and college radio stations that are happy to interview writers. News shows may be interested in your story to fill a couple minutes in their program. Other radio shows focus specifically on the arts or writing, and you might be able to get an hour of air time or more.
7. Promote yourself in your email signature- You probably take your email signature for granted. But it’s valuable real estate. Make sure to include your contact info, your website and social media links, and maybe even a quote or blurb about your book!
8. Send your book to 7 reviewers each week- That’s one a day. And all it’ll cost you is a few dollars in postage and a few minutes of research. Make sure they’re open to unsolicited review copies first, though!
9. Craft a catchy press release- Make sure the story of your book launch grabs the media’s attention. Spend some serious time on this press release. When it’s ready, send it out through some of the online press release companies. Also, be sure to contact all the appropriate radio and TV stations in your area, local magazines, weeklies, newspapers, and events blogs.
10. Start your own email newsletter- This is the best way to interact with your fans on a regular basis. Find a way to entice your website visitors to leave their contact info (in exchange for a book discount, free chapter of a book in-the-works, etc.). Have an email signup sheet at all your events.
To Your Success,
MG
6. Do radio interview, and lots of ’em- Getting radio exposure might sound daunting, but there are countless internet, community, and college radio stations that are happy to interview writers. News shows may be interested in your story to fill a couple minutes in their program. Other radio shows focus specifically on the arts or writing, and you might be able to get an hour of air time or more.
7. Promote yourself in your email signature- You probably take your email signature for granted. But it’s valuable real estate. Make sure to include your contact info, your website and social media links, and maybe even a quote or blurb about your book!
8. Send your book to 7 reviewers each week- That’s one a day. And all it’ll cost you is a few dollars in postage and a few minutes of research. Make sure they’re open to unsolicited review copies first, though!
9. Craft a catchy press release- Make sure the story of your book launch grabs the media’s attention. Spend some serious time on this press release. When it’s ready, send it out through some of the online press release companies. Also, be sure to contact all the appropriate radio and TV stations in your area, local magazines, weeklies, newspapers, and events blogs.
10. Start your own email newsletter- This is the best way to interact with your fans on a regular basis. Find a way to entice your website visitors to leave their contact info (in exchange for a book discount, free chapter of a book in-the-works, etc.). Have an email signup sheet at all your events.
To Your Success,
MG
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