Connect with a business related to your industry (but not a direct competitor) for a joint project. This can be done locally and offline through some kind of special event, or online (which could still be done locally) with a class, webinar or promotional giveaway.
Partnering with another business means twice as much notice and exposure. It also introduces each of you to a whole new audience related to your niche. It’s a win-win!
Industry partnerships are a great marketing tactics because they allow small business owner’s access to marketing know-how, technology, and customer bases that they could not have achieved on their own. You must put careful thought and effort in if you want to form a profitable partnership. Clarify expectations, engage with and vet different businesses, assess how you can work together, and have several conversations before making things official. But once it’s official and yielded good success, take a bow. You made a new colleague and garnered new business for yourself.
Do you want some examples or ideas? Reach out to us and share. We’re happy to give you some feedback and things to consider. We’re here to help you.
To Your Success,