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Up Your Business Value!

10/1/2015

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5 Good reasons to consider writing a book

 
Being a published author can do more for a career—and income—than many ever imagined. It has opened doors of opportunity some couldn’t have dreamed were possible. And, it can happen for you, too.

Here are five good reasons why you should consider writing a book:

  1. It provides an opportunity to share your expertise. Whether you realize it or not, you are an expert. The problem is you take your knowledge, experience, or skill for granted. Because it is familiar, you assume everyone has it. They don’t. And people will pay to know what you know or learn how to do what you do.
  2. It provides an opportunity to establish your authority. People work for years to land an important job or get a graduate degree. Both of these can be important steps in your career path, but neither provide the level of credibility that comes with having a book with your name on it. In our culture, this is still regarded as the ultimate proof of your mastery.
  3. It provides an opportunity to differentiate yourself. Whatever your profession, you probably have lots of competition. But I’d be willing to bet only a handful of your competitors have a book to their credit. This is one way—perhaps the most important way—to set yourself apart and get noticed. It provides an unfair advantage in today’s dog-eat-dog world.
  4. It provides an opportunity to expand your market. A book is the best marketing tool you could ever have. It makes an introduction. It opens doors. It prepares the market for the other products and services you offer. It goes where you can’t go and does what you can’t do. It positions you as someone with something important to offer.
  5. It provides an opportunity to launch a business. A book is but one expression of your message. Once you have published it, you can introduce an assortment of ancillary products. For example, my 7 Keys of a Queen book led to an audio book, a coaching video series, and a teleconference.
 

Granted, writing a book is not easy. It takes a lot of hard work and, most of all, perseverance. But that’s where we can help.


 


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